Free, customizable "fan bands" have become the unexpected must-have souvenir at the 2026 World Cup, with over 700,000 distributed. Sponsored by Bank of America, these charm wristlets feature subtle branding and have gone viral, even appearing on resale platforms. This marketing strategy offers a counterpoint to the tournament's high ticket and merchandise prices, proving that unique, free items can create significant fan engagement and brand visibility.
Erling Haaland's first-half double for Norway in Tuesday's 4-1 World Cup win over Iraq literally shook the Nordic country, with seismology institute NORSAR registering earth tremors in the coastal city of Bergen when he scored on his tournament debut.
South Africa has made history by securing their first-ever World Cup knockout stage berth after a 1-0 victory over South Korea. Thapelo Maseko scored the decisive goal in the 63rd minute, leading to jubilant celebrations and setting up a clash with co-hosts Canada. This marks a significant achievement for the team, overcoming previous group stage exits.
Iran's World Cup football team has finally received visas to enter the United States, just days before their first match in Los Angeles.
Qatar midfielder Assim Madibo has been given a five-match ban after receiving a red card for a tackle which seriously injured Canada midfielder Ismael Kone, FIFA said on Wednesday.
Cape Verde goalkeeper Vozinha was not too keen to discuss it on Thursday but finally conceded he was very happy his mother had obtained a U.S. visa and would be able to watch him play against Uruguay in the World Cup this weekend.
England say they are relishing the challenge of facing hosts Mexico at the high-altitude Azteca Stadium, with Morgan Rogers and Marcus Rashford insisting the hostile atmosphere will motivate the team in their FIFA World Cup Round of 16 clash.
Erling Haaland scored two crucial late goals to lead Norway to a stunning 2-1 victory over five-times champions Brazil in the World Cup Round of 16, securing their place in the quarter-finals. Neymar's late penalty was not enough for Brazil, who also missed an earlier spot-kick.
Norway's star striker Erling Haaland is attempting to pile pressure on England ahead of their World Cup quarter-final clash, labelling them 'clear favourites' and urging the media to amplify expectations on the English squad.
England's football team kicked off their World Cup campaign with a 4-2 victory over Croatia in Dallas. Following the thrilling win, players like Harry Kane and Jude Bellingham celebrated their success with their wives and girlfriends in the stands, sharing emotional moments with their loved ones.
The Iranian football team is facing significant travel restrictions in the US during the World Cup, requiring them to enter and leave within 24 hours of matches. This has led the Football Federation of Iran to lodge a formal complaint with FIFA, citing concerns over fair play and technical preparation, while US authorities maintain the measures are for safety and security.
France defender Jules Kounde has brushed aside Spain star Lamine Yamal's comments that Les Bleus are not favourites ahead of La Roja at the FIFA World Cup 2026, saying the remarks do not bother him.
Argentina produced a stunning comeback after falling two goals behind, scoring twice in four minutes through Cristian Romero and Lionel Messi to beat Egypt 3-2 in their last 16 clash of the FIFA World Cup 2026 in Atlanta on Tuesday.
A satirical song about leaving Bosnia for America has become the country's unofficial World Cup anthem after Dubioza Kolektiv rewrote the hit to celebrate Bosnia's remarkable journey to the global football stage.
Former India captain Mithali Raj has expressed concerns over the Indian women's cricket team's bowling department, citing a lack of "role clarity" ahead of crucial ICC Women's T20 World Cup matches. She believes bowling is India's weakest link, especially with Shreyanka Patil's injury and an out-of-form seam attack, while praising the batting strength led by Smriti Mandhana and Richa Ghosh.
Luka Modric is expected to lead Croatia at what could be his final World Cup as Zlatko Dalic's side aim to continue their remarkable record of success on football's biggest stage despite fitness concerns over their captain.
'I'm truly sorry for not meeting your expectations'
Inspirational Lionel Messi would like to end his glittering career on a high as Argentina begin their World Cup defence on June 17 against Algeria in their Group J encounter.
Harry Kane rose to rescue England, striking twice in the span of 11 minutes as the former champions fought back from a goal down to beat a a gritty Democratic Republic of Congo 2-1 in their FIFA World Cup last-32 clash in Atlanta on Wednesday.
Harry Kane has surpassed Gary Lineker's long-standing record to become England's all-time leading goal scorer at World Cups.
'Every time he beats his own record, he does have the capacity to up his ante.'
South Africa has made history by qualifying for the World Cup knockout phase for the first time, thanks to a decisive second-half goal from Thapelo Maseko against South Korea. This 1-0 victory places them on four points in Group A, securing their progression, while South Korea still has a chance to advance as a best third-placed team.
Canada achieved their first-ever World Cup finals victory, thrashing nine-man Qatar 6-0, with Jonathan David scoring a hat-trick. The win boosts Canada's chances in Group B, despite an injury to midfielder Ismael Kone.
Esha Singh won gold in the women's 25m pistol final at the ISSF World Cup in Munich, setting a new world record score of 43. This is India's first medal at the Munich World Cup.
England secured a hard-fought 3-2 victory over Mexico in the World Cup quarter-finals, demonstrating crucial adaptability and resilience after playing with 10 men for over half an hour, a performance that manager Thomas Tuchel believes proves their ability to survive when matches don't follow the script.
Mexico coach Javier Aguirre downplayed his team's achievement of topping their World Cup group, stating that true success would be measured later in the tournament. He highlighted the importance of playing at home and the team's improved maturity, while also reflecting on his own calmer coaching style. Aguirre expressed his ambition to guide Mexico into the world's top 10.
Nicolas Pepe justified his World Cup selection with two goals on Thursday, coming out of the cold to restore his reputation as a key striker for the Ivory Coast.
Kerala police have issued a warning about a sophisticated cyber fraud targeting football fans. Scammers are using fake OTT apps and social media advertisements promising free access to FIFA World Cup 2026 matches. These malicious apps gain control of users' phones and illegally withdraw money from bank accounts. The police advise downloading apps only from official stores and being cautious of suspicious permissions.
World Cup music isn't random; FIFA's 'Stadium Entertainment Team' curates over 750 songs, mixing global classics with country-specific favourites, with each team having signature, warm-up, and goal-scoring tracks.
The 34-year-old Neymar faces two to three more weeks on the sidelines.
Manchester City and Belgium footballer Jeremy Doku became a father, welcoming a baby boy named Praise with his wife Shireen. He temporarily left the national team's FIFA World Cup camp in the USA to be present for the birth in London, a decision supported by the Belgian Football Association despite some public criticism.
Mexico will kick off their home World Cup campaign against South Africa at the Estadio Azteca, carrying the pressure of fan expectations and a strong unbeaten run.
Norway's men's national football team secured a thrilling 3-2 victory against Senegal, qualifying for the World Cup knockout stages. This achievement sparked wild overnight celebrations across the country, with fans even marching to the Royal Palace in Oslo to share their joy.
Brazil's World Cup Round of 32 meeting with Japan on Monday comes with the chance for revenge for Carlo Ancelotti's squad and a test of how far he has taken his team since a Tokyo collapse early in his tenure.
Canada secured its first-ever World Cup victory with a dominant 6-0 win, but the celebration was marred by a severe leg injury to midfielder Ismael Kone. Kone suffered a broken leg after a tackle from Qatar's Assim Madibo, an incident that left his teammates and coach Jesse Marsch deeply shaken. The injury is a significant blow to Canada's World Cup campaign, despite their strong position in Group B.
Spain coach Luis de la Fuente has expressed confidence in teenager Lamine Yamal, stating that the forward's most significant World Cup performance is yet to come, potentially in the semi-final against France or the final.
Balogun scored his third goal of the tournament but was later sent off, becoming only the fourth player to score and receive a red card in a FIFA World Cup knockout match.
France's formidable attack has propelled them through the World Cup group stage, but coach Didier Deschamps is focused on resolving issues on the team's left side before their Round of 32 match against Sweden.
Indian shooter Sakshi Padekar finished seventh in the 10m Air Rifle women's final at the ISSF World Cup in Munich. Serbia's Andelija Stevanovic won gold, while Japan's Nobata Misaki secured silver.
England manager Thomas Tuchel believes they are in good shape heading into the FIFA World Cup and can "dare to dream" about lifting the trophy.